The Pickle London #happytotalk Campaign 


Mental Health Awareness is at the heart of everything we do, and every single item we sell raises funds for Mind Charity.

To date, we  have raised over £100,000 for MIND, allowing them to answer over 10,000 calls to those in urgent need of mental health assistance!

When we began in 2018 with just 5 Happy logo sweats and 2 tees,  we gave a set £ from every Happy top sold to Mind Charity. 

In 2021, after feedback from our customers asking us to expand our range, we changed this to giving 10% of ALL net profits to Mind for every item sold.

This now allows us to add great new products and gift items,  at a broader range of price points, and raise even more funds for Mind  from every single item we sell ! 

We’re excited to keep spreading the #happytotalk message and raise funds for this vital charity that helps so many. 

Alison and Frances also find ways to contribute to their local Mental Health charities :  We feel it's important as founders of Pickle London that we’re able to help our local community too where we can, and give back directly to those affected around us who are struggling or have set up local support groups to help others .  

1 in 4 of us will experience a mental health problem each year, and it’s time to change the conversation around mental health issues.

Talking about how you are feeling can be the first step to feeling supported and less alone.

This is an issue very dear to our hearts, and Pickle London’s ‘HAPPY’ Sweats and Tees, and social media posts are our way of starting the conversation about mental health, and doing some good at the same time.

Pickle London are #happytotalk about mental health . Are you?


#picklelondon #mindcharity  #happytotalk  #mentalhealthawareness


 For more about MIND and the great work they do, please CLICK HERE.